NYSE American Opens to Take on Upstart Exchange IEX

  • Overhauls smallest market with speed bump it once questioned
  • IEX opened a year ago after battle with rivals including NYSE
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The New York Stock Exchange’s response to industry rabble-rouser IEX Group Inc. is open for business.

Called NYSE American, the newest U.S. stock exchange went live Monday with a feature IEX first made famous: a 350-microsecond delay on orders, a speed bump that blunts some speed-driven trading strategies.