Skip to content
Subscriber Only
Opinion
Tim Culpan and Shelly Banjo

Louis Vuitton Can Do It. You Can't

It takes a very big name to succeed without Alibaba and JD.com
Luxury Retail In Russia
Andrey Rudakov/Bloomberg

Louis Vuitton is the latest luxury name to go it alone in China's expanding e-commerce market in a bet consumers will value relationships with the seller of monogrammed handbags over local internet giants like JD.com and Alibaba.

The online catalog will include leather goods, shoes, watches and jewelry from the unit of LVMH Moet Hennessy Louis Vuitton SE. This follows similar moves by Kering SA's Gucci and Coach Inc., which last year shuttered its shop on Alibaba Group Holding Ltd.'s TMall in a wager it could fare better on its own.