Hasbro Tumbles After Playskool and Easy-Bake Toys Lose Favor
- Company’s second-quarter sales miss analysts’ projections
- Hasbro looks to Star Wars to boost results in second half
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Easy-Bake ovens aren’t as popular as they used to be.
Demand for Hasbro Inc.’s Easy-Bake, Playskool and Super Soaker brands declined in the second quarter, pushing sales below analysts’ estimates. While the company’s so-called Franchise products -- Transformers, Nerf and Monopoly, among others -- remained strong, the results sent shares down the most in almost nine years.