Sears to Offer Its Appliances on Amazon
- Retailer will also integrate its devices with Alexa technology
- Agreement helps Sears cope with a shift toward e-commerce
Ex-Sears Canada CEO Says Eddie Lampert Was Game Changer
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Sears Holdings Corp. kicked off its biggest rally in almost two months after agreeing to sell its Kenmore appliances on Amazon.com, a reassuring sign for a retailer that’s been rattled by e-commerce upheaval.
In addition to offering the Kenmore lineup on Amazon’s site, Sears will integrate its smart appliances with Alexa -- the tech giant’s speech-activated assistant. That means the company’s air conditioners and other devices will respond to voice commands.