Chrysler Touting Minivan’s Electric Plug, But Only in California
- Most Americans still anxious about running out of juice
- Workplace demonstrations kick off Golden State campaign
Chrysler Tackles Range Anxiety as It Touts Minivan
This article is for subscribers only.
Fiat Chrysler Automobiles NV has taken a curious approach to marketing the only minivan in the U.S. that can run on a rechargeable battery: just call the Pacifica model a hybrid, and leave out the plug-in part.
The omission is a deliberate one by the automaker’s marketing team because so many Americans still associate the word “plug-in” with risk of running out of battery. It will make one exception though, starting Thursday, in a single state: California.