Nintendo Looks Set to End Two-Punch Strategy
- Home, handheld business lines blur for first time since 1989
- Nintendo has rallied 65 percent since Switch’s debut in March
Nintendo's Fils-Aime Says 'Wealth' of New Games Coming
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For more than two decades, Nintendo Co.’s twin product lines were the envy of its rivals: a home console and a handheld gaming device. But signs are emerging its new hybrid Switch may upend all of that.
Starting with 1989’s Game Boy, the Kyoto-based company has effectively doubled its market audience by getting gamers to buy one device for home and another for outside. That also allowed Nintendo to market consoles like the Wii as the higher-end product, with game titles costing more and averaging nine per household, versus five for handheld systems.