Google Scraps Sparse Search Page to Embrace News Feed on Mobile
- Revamp looks like a information streams from Facebook, Twitter
- Product pulls from searches, YouTube, other personal info
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Years ago, Google built a social network separate from its prized asset, web search. The effort failed. Now the company is trying again -- only this time, it’s turning its search engine into something that looks a lot like the news feed of a social network.
The Alphabet Inc. unit is introducing a tailored feed of news, entertainment and myriad web content based on users’ searches, YouTube video views and other personal information. It will appear, starting Wednesday, beneath the famous Google search box in the company’s search app. It’s looking at ways to bring the feature to mobile web browsers later, while the desktop homepage will stay the same.