Apple Appoints New China Head as Sales Slide
- Wireless technology VP will become MD of greater China unit
- China is a major market and also production base for Apple
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Apple Inc. has appointed one of its top wireless software engineers the new head of its Chinese operations, as it tries to reverse a persistent sales decline in its largest market after the U.S.
Isabel Ge Mahe, currently vice president of wireless technologies, will assume the newly created position of managing director for greater China, which includes Taiwan and Hong Kong. The Chinese-born Ge Mahe, who as a leader of mobile engineering teams helped develop Apple Pay and HomeKit, will answer directly to Chief Executive Officer Tim Cook and Chief Operating Officer Jeff Williams when she takes up the post in Shanghai this summer.