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Faraday Makes a High-Profile Hire From BMW to Get the FF 91 on the Road

  • Ulrich Kranz, Project i leader, leaves BMW after three decades
  • New CTO tasked with getting 1,050-horsepower FF 91 on the road
Bloomberg business news

Faraday Gunning for Tesla With FF91 Supercar

Faraday Future, the electric car startup backed by an under-siege Chinese entrepreneur, has made another high-profile hire at a time of desperate need for stability.

Ulrich Kranz, the head of BMW’s Project i electric vehicle team, has joined Faraday after a more than 30-year career at the German luxury giant. As chief technology officer, he’ll be tasked with turning the 1,050-horsepower FF 91 from concept to reality amid a cash crunch and concerns about the shaky finances of a top investor, LeEco founder Jia Yueting.