Startup Juicero Cuts 25% of Its Staff
- Company criticized for performance of high-priced juicer
- CEO tells employees that cheaper device is in the works
Do You Need a $400 Juicer?
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Juicero Inc., the startup behind the $399 internet-connected juice machine, said it’s cutting 25 percent of its staff.
The job reductions, which are primarily in sales and marketing, are being made as Juicero is trying to lower the price of its machine and juice packs. The company’s product came under scrutiny in April, when Bloomberg revealed the packs could be squeezed by hand, yielding almost the same amount of juice in a shorter period of time than with the machine. Chief Executive Officer Jeff Dunn addressed the revelations in a letter Friday to employees announcing the cuts and thanked them for remaining focused despite the negative press cycle.