As ‘Game of Thrones’ Comes Roaring Back, HBO Retrenches Online
- Time Warner network scales back plans for web-based service
- Cable operators’ concerns, program setbacks force rethinking
Revving Up HBO Now's Subscriber Growth
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Ever since HBO announced the premiere for season seven of “Game of Thrones” with a Facebook video of ice melting, the cable network has spared no expense promoting the return of the violent epic.
But amid the billboards, bus signs and glossy magazine covers featuring stars Kit Harington and Emilia Clarke, you won’t hear much mention of HBO Now, the network’s two-year-old streaming service and answer to Netflix. Time Warner Inc.’s cable network has scaled back its ambitions for the $14.99-a-month service.