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Small Nations and Islands Are Winning the Digital Revolution Race

New Zealand, Singapore and Estonia top a ranking by Tufts University and Mastercard
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Larger economies may be in danger of losing the digital race to smaller and more nimble nations.

Several Nordic countries, Switzerland and tech-centric South Korea are ahead of the U.S. and Japan, according to a digital economy ranking conducted by researchers at Tufts University in partnership with Mastercard Inc. When also factoring in nations' relative digital momentum, the real stars are New Zealand, Singapore and the United Arab Emirates.

More than 170 indicators, including mobile broadband penetration, intellectual property laws and anonymized Mastercard data were used to rank 60 countries as of 2015, and to show how far they've progressed since 2008. This score, which the researchers called the Digital Evolution Index, quantifies the interplay between demand and supply within the digital economy, the level of support provided by governments and institutions and the pace of innovation.

Source: The Fletcher School at Tufts University in partnership with Mastercard

New Zealand, which currently chairs the Digital 5, or D5 a group of digitally-minded governments founded in 2014  has lately been pitching itself to tech entrepreneurs as a safe space to develop away from geopolitical strife. Other countries classified as 'stand outs' by the ranking include Estonia, a fellow D5 member where most public services are available online, and the U.K., whose spend-happy digital consumers and vibrant web economy may give it extra leverage as it negotiates a post-Brexit future.

The advantages largely come down to political will and greater coordination in the digital environment, said Bhaskar Chakravorti, senior associate dean of international business and finance at The Fletcher School at Tufts University. As an example he pointed to electronic payment systems, where users, merchants and technology providers need to make the transition simultaneously. "That’s much more effective in a smaller economy like the U.A.E. and much harder in an economy like the United States that has so many players," he said.

The U.S.'s main weakness is under-investment in digital infrastructure, despite a tech-savvy consumer class and venture capital dollars pouring into start-ups. With large swathes of rural America still without reliable broadband coverage, it's yet to be seen whether a $25 billion, 10-year White House proposal could make a difference.

The greater emphasis on broadband access in countries like Norway and Finland, the first to make it a legal right, is partly why they've climbed to the top of the digital scoreboard. These countries, however, may soon be eclipsed themselves as their digital development plateaus.

Meanwhile, the geopolitical unrest and international sanctions faced by some of the fastest improving economies — including Russia, Saudi Arabia and Turkey — appear insufficient to blunt the effect of increased smartphone and social media usage by their populations. Meanwhile, a growing political corruption scandal didn't stop Chinese digital giant Alibaba Group Holding Ltd. from opening its first overseas e-commerce hub in Malaysia. Two fellow ASEAN members — the Philippines and Indonesia— are also among the top-15 fastest digitizing.

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