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Nespresso Is Loosening Its Grip on Coffee Pods

  • Nestle ramps up capsule sales at Germany’s MediaMarkt, Saturn
  • Nespresso European market share has fallen amid patent expiry
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Photographer: Duncan Chard/Bloomberg
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Nestle SA has begun selling Nespresso capsules outside its own retail outlets as it seeks to restart flagging growth of the coffee-making system amid a battle with cheaper knockoffs.

Germany’s Saturn, MediaMarkt and Galeria Kaufhof chains are installing “N-Point” terminals in their stores, where shoppers can buy the pods that spit out coffee portions when slotted into Nespresso machines. While Nestle is retaining control over pricing, it’s the first time the company has made the capsules available through third-party retailers, it said in an emailed response to questions.