Insurance Startup Expands in Medicare With Obamacare in Limbo
- Bright Health to sell plans in Arizona, Alabama, Colorado
- Investors are backing bets on Medicare Advantage growth
Why Insurers Are Quitting Obamacare
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Startup Bright Health is betting it can compete in the lucrative market of covering U.S. seniors as congressional debate keeps the future of Obamacare’s insurance plans in limbo.
Bright Health is preparing to offer Medicare Advantage plans in three markets next year in close collaboration with local health systems: Birmingham, Alabama; Phoenix, Arizona; and the Denver-Boulder area of Colorado. The company offered Obamacare plans in that area of Colorado this year, but is holding off on expanding amid doubts over the health law’s future.