Germany's New Consumer-Electronics King Has Amazon in Sights

  • MediaMarkt parent’s listing creates focused electronics chain
  • Chief sees deals looming as European retailers consolidate

Why the Amazon-Whole Foods Deal Is a Game Changer

Lock
This article is for subscribers only.

The creation of Europe’s largest free-standing consumer electronics retailer is set to prompt a wave of mergers and acquisitions as the company seeks to keep Amazon.com Inc. at bay.

The parent of Germany’s MediaMarkt and Saturn, which began trading Thursday under a separate listing from former parent Metro AG, is vowing to play a pro-active role in cementing the company’s No. 1 position in a European business roiled by the rise of e-commerce.