This Is Already the Most Anticipated Watch of the Fall

Originally published by Benjamin Clymer on Hodinkee.

And just like that, Only Watch returns. You know the sale, right? It's that charity auction where half the brands change a dial color and call the watch "Piece Unique" and then wonder why one lot makes up for more than half of the sale's proceeds. It's all for a good cause, though, because 100 percent of the money from Only Watch goes to research into better treatments (and hopefully a cure) for Duchenne Muscular Dystrophy (an inherited disease in which muscles gradually but irreversibly waste away).