Audi Counts on Revamped Self-Driving A8 to Appease Critics
- Chief Stadler needs boost as diesel probes grow, sales drop
- Updated flagship car offers automated driving in slow traffic
An Audi AG A8 sedan automobile is driven onto the stage as it is unveiled during a launch event in Barcelona, on Tuesday, July 11.
Photographer: Pau Barrena/BloombergThis article is for subscribers only.
Audi Chief Executive Officer Rupert Stadler, under fire for the luxury-car maker’s role in parent Volkswagen AG’s emissions scandal, is counting on the revamped A8 and other new models to appease his critics.
Unveiling the latest version of the $96,000 flagship sedan in Barcelona -- surrounded by spinning cars and flashing lights -- the CEO only hinted briefly at his mounting troubles as he described the new A8’s self-driving prowess and Audi’s upcoming lineup of SUVs and electric autos.