Amazon Discounts Make Echo Speaker Best Seller on Prime Day
- ‘Millions’ of members had shopped on the site by early Tuesday
- Wal-Mart, EBay among rivals also offering sales deals
Amazon's Echo Speaker a Best Seller on Prime Day
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Amazon.com Inc. used steep discounts to turn its Echo speaker into a best seller on the company’s annual Prime Day, making good on a bet to use the marketing event to push its voice-activated digital assistant into more homes.
Even if Amazon loses money on the speaker sales, it gets a toehold for its Alexa platform to become more connected to shoppers who can use the device to check the weather, stream music, hail an Uber, order pizza -- and of course buy more from Amazon -- by voice command.