Watches

You Can Now Design Your Own Custom Swatch

Feeling horologically creative? Swatch x You says now is your time to shine.

Source: Swatch

Originally published by Jack Forster on Hodinkee.

Swatch has launched a new product, which is also a new feature on the Swatch website: the ability to create your own custom Swatch. While Swatch already makes such a plethora of models and designs that the idea of designing your own might seem a bit redundant, choosing from existing models is never going to be quite the same as putting something together that's a bit more of your very own, which is what Swatch x You is meant to let you do.