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You Can Now Design Your Own Custom Swatch
Feeling horologically creative? Swatch x You says now is your time to shine.
Source: Swatch
Originally published by Jack Forster on Hodinkee.
Swatch has launched a new product, which is also a new feature on the Swatch website: the ability to create your own custom Swatch. While Swatch already makes such a plethora of models and designs that the idea of designing your own might seem a bit redundant, choosing from existing models is never going to be quite the same as putting something together that's a bit more of your very own, which is what Swatch x You is meant to let you do.