StarHub Bets on More Data Sales as Mobile Space Gets Squeezed
- Singapore telco has fallen more than 30 percent in two years
- Consumer analytics generate useful data for corporates: CEO
Tan Tong Hai.
Photographer: Ore Huiying/BloombergThis article is for subscribers only.
StarHub Ltd., facing the biggest shake up in Singapore’s phone industry since it started almost two decades ago, is seeking growth beyond the consumer market. Its strategy: providing more data analytics to corporate clients.
Once an upstart third entrant, the city-state’s No. 2 telecommunications company is grappling with the emergence of a fourth mobile-network operator, TPG Telecom Ltd. According to StarHub, the worst-case scenario is for the Australian winner of the new license to offer unlimited data, bundling the promotion with broadband. TPG didn’t immediately respond to an email seeking comments. StarHub offers mobile phone, broadband and pay TV services.