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Bangalore Taps Tech Crowdsourcing to Fix ‘Unruly’ Gridlock

  • More than 1,000 teams from around world involved in hackathon
  • City of more than 10 million dealing with rapid growth
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Photographer: Qilai Shen/Bloomberg

In Bangalore, tech giants and startups typically spend their days fiercely battling each other for customers. Now they are turning their attention to a common enemy: the Indian city’s infernal traffic congestion.

Cross-town commutes that can take hours has inspired Gridlock Hackathon, a contest initiated by Flipkart Online Services Pvt. for technology workers to find solutions to the snarled roads that cost the economy billions of dollars. While the prize totals a mere $5,500, it’s attracting teams from global giants Microsoft Corp., Google and Amazon.com. Inc. to local startups including Ola.