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Spider-Man Comes to Sony's Rescue to Shake Sequel Fatigue

  • Series restart could open with domestic sales of $122 million
  • Studio gets a hand from Disney’s Marvel master Kevin Feige

Sony Bets on Spider-Man to Come to the Rescue

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Sony Pictures Chairman Tom Rothman downplays forecasts that the new “Spider-Man” movie will open with sales of $100 million or more this weekend. But it sure needs to.

The Culver City, California-based unit of Sony Corp. is in seventh place at the box office, a lowly spot the studio hasn’t occupied since 2000. And “Spider-Man: Homecoming,” Sony’s sixth film about the Marvel superhero, represents the company’s best chance to create a mega hit and lay the foundation for action films scheduled out to 2019.