Baskin-Robbins Takes on Messy Job of U.S. Ice Cream Delivery
- More than 600 locations now bringing desserts to customers
- Chain to compete head on with McDonald’s melty treats
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It sounds messy, but Baskin-Robbins says it can do it -- deliver ice cream in the heat of summer to customers’ front doors.
More than 600 Baskin-Robbins U.S. stores are now delivering scoops of ice cream, milkshakes, sundaes and cakes through DoorDash Inc. The chain, owned by Dunkin’ Brands Group Inc., had previously tested the service in about 60 locations in Los Angeles and Chicago. Now, stores are on board in 22 cities, including New York, Dallas, San Francisco and Seattle.