Alibaba Challenges Google, Amazon With New Echo-Like Device

  • Tencent, Baidu also developing their own home assistants
  • The Tmall Genie will sell for 499 yuan during its trial period

Alibaba Unveils Echo-Like Device in Challenge to Amazon

The competition in digital speaker-assistants is getting more intense, as Alibaba Group Holding Ltd. unfurled an Amazon Echo-like device and fellow Chinese internet giants Tencent and Baidu prepare to develop their own.

Alibaba’s “Tmall Genie X1” will go for 499 yuan ($73) to the first 1,000 people during a one-month trial, coming in below Apple’s $349 HomePod and the roughly $180 Echo. Its biggest competitor, Tencent Holdings Ltd., is developing a voice-activated digital speaker that could hit the market within months, Tencent President Martin Lau said in a May interview. And on Wednesday, Baidu Inc. showed off its own “DuerOS” personal assistant.

Taking a page from Amazon.com Inc. and Google, Hangzhou-based Alibaba’s speaker offers voice-controlled services from music streaming to newscasts and calendar-booking, according to its website. Importantly, the gadget -- powered by the AliGenie system -- may eventually simplify shopping for the Chinese e-commerce giant’s 450 million active buyers who turn to the website for everything from cherries to makeup. It will begin formal sales from August 8 only for China and won’t come with a display.

Digital speakers powered by virtual assistants are one of the hottest consumer product categories right now. Apple Inc. recently debuted its Siri-controlled HomePod, Google launched its Home speaker last fall and Amazon, the pioneer, has been churning out Alexa-powered devices for years.

Shipments of intelligent home speakers surged nearly 600 percent to 4.2 million units in the fourth quarter, with Amazon taking about an 88 percent share and Google 10 percent, according to Strategy Analytics. Spending on smart-home related hardware, services and installation fees will reach $155 billion by 2022, up from almost $90 billion this year with devices accounting for about half of that, the consulting firm estimates.

For more on home assistants, check out the Decrypted podcast:

— With assistance by David Ramli

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