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Jewelry Maker Pandora Now Pushes Back Against U.S. Slowdown

  • New products are gaining ‘traction’ in U.S., CEO Friis says
  • CEO plans to open more jewelry stores in western U.S.
A charm bracelet sits on display in the window of a Pandora A/S jewelry store in Copenhagen.

A charm bracelet sits on display in the window of a Pandora A/S jewelry store in Copenhagen.

Photographer: Freya Ingrid Morales/Bloomberg
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Pandora A/S, which has lost a third of its market value this year amid slowing U.S. sales, is now betting on reviving its biggest market by replacing under-performing stores and hoping new products will be a bigger hit with consumers.

“We’re not just waiting for the good times to return to the U.S. retail market -- we see things we can do now in terms of new products and new product categories,” Chief Executive Officer Anders Colding Friis said in a telephone interview on Friday. “We see good possibilities for strengthening our business in the current environment.”