Shell Seeks Gas Converts Among Indian Textile, Cement Plants
- Company looking to tap small users to expand market for gas
- India gas demand growth to expand fivefold in 15 years: Shell
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Royal Dutch Shell Plc is turning to India’s textile, cement and steel factories as it seeks to expand demand for its natural gas.
The Hague-based energy giant has set up a team of about six executives to identify small businesses that use dirtier fuels like coal and convince them to switch, according to Ajay Shah, a vice president with the company’s Asia unit. Shell, which will import the fuel as liquefied natural gas, is betting these users will account for a significant part of India’s gas demand growth, which it estimates will expand fivefold in 15 years.