Cars
Rolls-Royce Drivers Are a Lot Younger Than You Think
The average buyer of a Rolls is a decade or more youthful than what you find at other luxury brands.
Source: Rolls-Royce
Rolls-Royce may not strike you as a brand that’s ever more spry. After all, the 111-year-old institution takes its sweet time on its stately, half-million-dollar cars. Its three-ton Phantom sedan, for instance, undergoes more than 800 hours of work by the team in Goodwood, England, before being personally delivered to its intended dignitary in some exotic locale.
But, according to Chief Executive Officer Torsten Müller-Ötvös, the bulk of the brand’s buyers are surprisingly young.