Not Even Tiger Woods Could Make Golf Profitable for Nike
- Knight says company lost money on golf equipment for 20 years
- Company thankful to NBA for banning first Jordan brand shoe
Phil Knight, Nike co-founder and chairman emeritus, tells David Rubenstein about working with John McEnroe, Tiger Woods, and Michael Jordan. He spoke in episode two of the third season of 'The David Rubenstein Show: Peer-to-Peer Conversations.' (Source: Bloomberg)
Phil Knight, co-founder of Nike Inc., was so enamored with a young Tiger Woods that the company began recruiting him three years before signing him to an endorsement deal at 20.
“You could see him coming from way back,” Knight said in an interview on Bloomberg Television that airs Wednesday at 9 p.m. New York time. The young golfer would occasionally play in the the Portland area, near Nike’s headquarters, “and we’d always invite him and his father out to lunch.”