New York Times Plans to Charge for Its Vast Recipe Database
- NYT Cooking to seek $65 a year for access to 18,000 recipes
- Publisher aims to increase paid readership amid print decline
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The New York Times is turning its cooking website and app into a subscription service, betting readers will pay for the content despite free recipes being widely available online.
Starting Wednesday, NYT Cooking will charge $5 every four weeks, or $65 a year, for access to more than 18,000 recipes from staffers like Melissa Clark and Sam Sifton. The service will rely on a metered model, meaning readers can get some content for free on the web, but everything on a dedicated iPhone app will be reserved for subscribers. The Times plans to offer an annual subscription at a discounted price at a later date.