Blue Apron Slashes IPO Value as Amazon-Whole Foods Spooks Market

  • Meal-kit company cuts its market value by 34% to $2.1 billion
  • IPO follows Amazon-Whole Foods deal that soured grocery stocks

Food Delivery Competition Heats Up With Blue Apron IPO

Lock
This article is for subscribers only.

Yet another food company’s stock has been sunk in the wake of Amazon.com Inc.’s agreement to buy Whole Foods Market Inc. -- and this one isn’t even publicly traded yet.

Blue Apron Holdings Inc. slashed its initial public offering price by a third on Wednesday, just hours before the stock is expected to price. The company is now selling 30 million Class A shares for $10 to $11 apiece, down from $15 to $17, according to a regulatory filing Wednesday.