Amazon Starts Charm Offensive as Merchants Defect to Wal-Mart

E-commerce giant can't afford to alienate sellers as it expands globally

Why Amazon Is Out to Charm Online Merchants

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For years, Amazon.com Inc. was the go-to place for online merchants.

Increasingly, however, the e-commerce behemoth has competition for the hearts and minds of millions of mom and pops. Wal-Mart Stores Inc. is successfully courting many of the same merchants. Alibaba Group Holding Ltd.'s Jack Ma was in Detroit last week dangling millions of Chinese web shoppers before U.S. businesses. In July, EBay Inc. will host its annual seller celebration in Las Vegas.