How Hawaiian Street Food Took Over Takeout

A simple reason for the sudden ubiquity of poke, an unassuming salad bar-meets-sushi delicacy.

A fully loaded tuna poke bowl from Sweetcatch in New York.

Photographer: Ted Cavanaugh for Bloomberg Businessweek; Food stylist: Diana Yen

First there was the cupcake. Then cold-pressed juice. Now, poke.

Known as Hawaii’s original street food, poke (pronounced po-kay) today mostly consists of diced raw tuna, salmon, or some other fish, served over rice and mixed greens, with add-ons such as edamame, avocado, seaweed, and toasted nuts. And suddenly it’s everywhere.