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Google Fine Is Small Change Compared With EU's Bigger Threat

  • Google has 90 days to give equal treatment to rival sites
  • Failure to comply risks fines of up to 5% of daily revenue
Bloomberg business news

Vestager Sees 'No Reason Why Google Shouldn’t Comply'

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Google’s record-breaking 2.4 billion-euro ($2.7 billion) European Union fine could end up being just a fraction of the costs from the EU’s demand that it stop skewing search results to favor its own shopping site.

While the penalty will barely make a dent in its $90 billion cash hoard, Google faces the prospect of less ad revenue and a regulatory backlash targeting other services from maps to restaurant reviews as well as the threat of even more penalties.