Fashion Sellers Reel as Amazon Aims at Next Retail Target
- Stores, online retailers hit by try-before-you-buy test
- After Whole Foods deal, Amazon tackles online apparel sales
What Amazon's Foray Into Fashion Means for Retail Stocks
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A week after upending the grocery business, Amazon.com Inc. is taking aim at fashion.
The e-commerce giant’s latest service, which lets consumers try on items at home before they buy them, prompted a slump in shares of Macy’s Inc. and Nordstrom Inc., as well as European online specialists Zalando SE, Boohoo.com Plc and Asos Plc. It was a rerun of what happened to supermarket shares when Amazon announced a $13.7 billion deal for Whole Foods Market Inc.