Skip to content

Ivanka Trump Gets Approval for Branded Lingerie and Raincoats

  • Her brand is on track to win new trademark protections
  • She has also added health spas and cosmetic body care
Bloomberg business news

Ivanka Trump: The Quiet Power Behind the President

As Ivanka Trump expands her role in the White House, U.S. trademark officials have steadily granted initial approval to a stream of new products bearing her name -- intimate apparel, lounge wear and athletic clothing.

Since the November election, Ivanka Trump Marks has filed three requests to use variations of her name on apparel, obtaining preliminary approval for all three, according to government filings. That brings to 10 the number of trademarks granted preliminary permission this year, following a nine-month dry spell for the brand.