Intel Will Sponsor the Olympics to Showcase Virtual Reality Tech
- Contract starts with South Korea in 2018, runs through 2024
- The company has forged partnerships with other sports leagues
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Intel Corp. will sponsor the Olympics through 2024 in the company’s latest bid to show off its technology through high-profile sports events.
The chipmaker said it will partner with the International Olympic Committee to bring Intel’s technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to enhance the Olympic Games.