Uber Is Finally Adding In-App Tipping
- The change is designed to improve relationship with drivers
- Including option to tip is a major reversal for the company
Uber Rolls Out Tipping Option in App
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Now that Chief Executive Officer Travis Kalanick has stepped aside indefinitely, Uber Technologies Inc. is making big concessions to clean up its image and keep drivers from defecting.
The most noteworthy addition is the ability for customers to tip their drivers inside the app. The company rolled out the option Tuesday in Houston, Minneapolis and Seattle, with plans to expand to every U.S. city by the end of next month.