Cars
What Can The Tidy 2018 Audi Q5 Tell Us About the Future of a Brand?
As the German automaker pushes for bigger rigs, the efficient mid-size SUV does exactly what it should.
Audi AG has seen 77 straight months of record sales in the U.S., selling more than 200,000 vehicles last year alone—twice as much as it sold here in 2010. SUVs are leading that surge to such an extent that the brand feels it must develop more large SUVs to go along with its top-of-the-line Q7.
That means a behemoth along the lines of GMC’s Yukon Denali or Cadillac’s Escalade, with a third row of seats and serious storage. So the question becomes, can the brand take the consumer-pleasing qualities of its popular Q5 SUV and splash them across a bigger palette?