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Boeing Hits Airbus With $30 Billion Order Plan for Longer 737

  • Max 10 narrow-body receives formal launch at Paris Air Show
  • Company says plane will carry 230 people while saving on fuel
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Boeing's Muilenburg Sees Upside for Paris Air Show Orders

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Boeing Co. received more than three dozen pledges to buy the planned Max 10 on the first day of the Paris Air Show, as the U.S. company stretches its 737 workhorse to challenge Airbus SE’s sales lead for the largest single-aisle airliners.

Boeing expects to win 240 orders or expressions of interest for the new model valued at roughly $30 billion from at least 10 different carriers during the industry event this week, the company said at the Max 10’s launch announcement on Monday. Including other models and conversions of earlier contracts to Max 10s, Boeing’s Paris show order tally at the end of the day exceeded $37 billion, versus $12 billion at Airbus.