Trump Hotel Toronto Said Near Deal to Rebrand as St. Regis
- Marriott group is front runner for brand, management contracts
- Name change would end Trump-branded tower’s saga in Toronto
Trump Hotel Toronto Said Near Deal to Be Rebranded
The Trump International Hotel & Tower in Toronto may soon have a new name on the door, with Marriott International Inc.’s St. Regis brand seen as the front runner to manage the property, according to people familiar with the matter.
Marriott is the lead candidate to take over the brand and management contracts from the Trump Organization for the 65-story tower in Canada’s largest city, people close to the transaction said. JCF Capital ULC, the closely-held U.S. firm that owns the building, is also in talks with Hilton Worldwide Holdings Inc., which has pitched its Waldorf Astoria name, and Mandarin Oriental International Ltd., said the people, who asked not to be identified discussing confidential details. Keeping the Trump brand is also an option, they said.