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Hydrogen for Home Heating Gets A Push in Europe From Panasonic

  • Sales through German partner scheduled to begin in August
  • Germany was first overseas market for home fuel cells

A Panasonic Corp. residential fuel cell unit.

Photographer: Daniel Acker/Bloomberg
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Panasonic Corp. will begin selling its residential fuel-cell systems in the U.K. and Austria this year as it seeks to solidify its lead in a product category that some see as a stepping stone to harnessing hydrogen as the fuel of the future.

Sales through German partner Viessmann Group will begin in August, Shinsuke Morita, sales and marketing manager for Panasonic’s smart energy system business division, told reporters in Tokyo on Friday.