Deals
Amazon Targets Your Fridge With Whole Foods Purchase
- Food sales has long been a category where Amazon struggled
- Deal will give Amazon physical stores, industry knowledge
Amazon Gets the Brick and Mortar Footprint Bezos Wanted
For Amazon.com Inc., the blockbuster $13.7 billion deal to buy Whole Foods Market Inc. is a giant step toward dominating every part of a consumer’s shopping experience. Amazon is already in your mailbox, with all of the items you’re purchasing with your Prime membership; your living room, with its Echo device and Prime television services; your library, with its Kindle; and your closet, with Zappos. Now it wants to fill your fridge.
“This is an earthquake rattling through the grocery sector as well as the retail world,” Mark Hamrick, analyst at Bankrate.com, said in an email.