Emirates Eyes Smart Goggles to Shake Off Budget Rivals
- Cabin crew would call up personal data while serving customers
- Travelers could use glasses to navigate airports, browse menus
Emirates President Tim Clark has warned the company faces a “gathering storm” from budget rivals such as Norwegian Air Shuttle.
Photographer: Paul Thomas/BloombergThis article is for subscribers only.
Emirates, hoping to shake off budget airlines coveting its long-distance customers, has set its sights on goggles.
The Gulf carrier is studying ways to equip staff with augmented reality glasses that display a passenger’s name and travel habits, allowing more personalized service, Emirates’ Chief Digital and Innovation Officer Christoph Mueller said. Travelers may also be given eye-wear to help them navigate airports or browse food menus.