Andrea Felsted, Columnist

Bring Back the Burberry Check

Christopher Bailey, it's no time to be shy.

June 14, 2017 at 6:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

1497358606_GettyImages-604359599 — Photographer: Matt Green

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If menswear’s man of the moment is enthralled with Burberry check, maybe it’s time for the company to head back to the future.

Gosha Rubchinskiy, a designer who also works with Adidas AG, recently sent models clad head-to-toe in the pattern down the catwalk for a one-off collaboration.