Time Warner Cable Changes Its Name, and Suddenly People Love It
Now it’s called Spectrum, and everyone is all rainbows and unicorns. What happened?
Photographer: Getty Images
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The commercial begins before dawn. A man rubs his eyes as he gets out of bed, peeking out the window at the cascading rain. He washes his face, pours a cup of coffee, and glances lovingly at his sleeping child before heading out. The only headlights on the highway are his own as he drives through the darkness. As the sun rises, he pulls his van into the driveway of someone else’s house. The nature of this indefatigable man’s work is finally revealed.
It’s the cable guy.