Wal-Mart Just Created a Designer Cantaloupe
- Retailer teamed with Bayer to choose just the right melon seed
- Wal-Mart wanted melons in winter to be as delectable as summer
Wal-Mart's Sweet Spark melon
Source: Wal-MartThis article is for subscribers only.
Not even Wal-Mart likes the cantaloupes it sells in winter.
“They’re engineered to make a 3,000-mile trip, so they look good but taste like a piece of wood,’’ said Shawn Baldwin, Wal-Mart Stores Inc.’s senior vice president for produce and global food sourcing. “So we said, ‘Wouldn’t it be nice to have that summer melon taste in the fall?’”