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Tim Cook Says Apple Focused on Autonomous Systems in Cars Push

  • For the first time, CEO elaborates on Apple’s car plans
  • The company’s automotive program has experienced turmoil
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Apple CEO Tim Cook sat down with Bloomberg Television's Emily Chang for an exclusive interview from the Apple Worldwide Developers Conference in San Jose, California on Monday June 5. (Source: Bloomberg)

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After years toiling away in secret on a car project, Apple Inc. Chief Executive Officer Tim Cook has for the first time elaborated on the company’s plans in the automotive market.

“We’re focusing on autonomous systems,” Cook said in a June 5 interview on Bloomberg Television that amounted to his most detailed comments yet on Apple’s automotive plans. “It’s a core technology that we view as very important.” He likened the effort to “the mother of all AI projects,” saying it’s “probably one of the most difficult AI projects to work on.”