Jet.com Will Phase Out Costco Products After Wal-Mart Acquisition
- Costco’s private Kirkland label to be phased out of Jet.com
- Move comes as Sam’s Club aims to boost its own house brand
An employee assembles customer orders at the Jet.com Inc. fulfillment center in Kansas City, Kansas.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Wal-Mart Stores Inc.’s acquisition of Jet.com last year turbocharged its online business, but one element of Jet’s success hasn’t sat well at the parent company.
Since its 2015 founding, Jet has carried a broad array of products under the Kirkland Signature brand, which is owned by Wal-Mart rival Costco Wholesale Corp. A recent search for “Kirkland Signature” on Jet’s site yielded 229 results, ranging from 40-ounce jars of Kirkland cashews for $20.99 to 40-packs of organic roasted seaweed for $67.63.