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The Fascinating History of the Rolex Oyster Bracelet

Warning: we're about to get real, real geeky. 

Source: Hodinkee

Originally published by Louis Westphalen on Hodinkee.

Why write a story about some random stainless steel bracelet that has been around for decades? I truly believe that the Oyster bracelet and the associated end links have played a significant role in Rolex's history, perhaps even as important a role as the original waterproof case. That the Oyster bracelet is celebrating its 70th Anniversary this year is a happy coincidence.