Deals
As Mezcal Demand Surges, Pernod Ricard Acquires Mexico Brand
- French distiller joins Diageo, Bacardi with mezcal move
- Pernod Ricard adds faster-growing spirits after Domecq sale
Agave plants sit in a pile at the Mezcal Union production facility and distillery in the San Baltazar Guelavila region of Oaxaca, Mexico on Friday, Aug. 19, 2016.
Photographer: Susana Gonzlez/BloombergThis article is for subscribers only.
Pernod Ricard SA agreed to acquire Del Maguey mezcal, making it the third major distiller to buy a producer of the Mexican spirit amid soaring demand.
Confirming an earlier Bloomberg story, Paris-based Pernod Ricard said Wednesday that it was buying a majority stake in the brand, which bottles high-end, small-batch mezcals from the state of Oaxaca.